Australian business made simple.

Practical guides, templates and checklists that help Australian small business owners understand what to do, step by step, without the confusing jargon.

A cute animated platypus character waving with one hand and holding a clipboard with a blank sheet of paper with the other hand.

Why the Nuffy’s Guide?

Animated capybara holding jigsaw puzzle pieces, with puzzle pieces scattered on the ground.

Starting a business shouldn't feel like solving a puzzle.

The information is out there but it's often scattered across different websites, filled with technical language, or assumes you already know the basics. The Nuffy's Guide brings everything together into practical, easy-to-follow resources designed specifically for Australian small business owners. Whether you're launching your first business or trying to understand your ongoing obligations, we're here to help make things simpler.

A cartoon platypus holding an Australian flag.

01
Designed for Australian businesses

A plush moose toy wearing black glasses with an illuminated light bulb floating nearby.

02
Simple, plain English

A plush toy of a dog holding a clipboard with a checklist of covered items like insurance, licenses, and permits.

03
Practical templates, guides and checklists

Featured products

The Nuffy's Guide: Australian Business Launch Kit
Sale Price: A$30.00 Original Price: A$45.00

Most startup guides tell you to get an ABN and call it a day. This kit goes further a lot further.

The Australian Business Launch Kit is a complete business setup system built specifically for Australian founders. Not a single PDF. A 14-page plain-English guide plus four interactive tools that work together to take you from "I have an idea" to "I'm open for business" with nothing falling through the cracks.

It covers the things most startup guides miss entirely: checking trademark availability before you fall in love with a name, registering your social handles before you announce the business, understanding the right order to do your registrations, knowing which licences and permits might apply to your industry, and planning what happens at every key compliance date in your first year.

What's included:

📖 22-Page Plain-English Guide covering every stage of starting a business in Australia:

→ Before you start and know why you're doing this

→ Final checks before you register anything

→ Naming your business (what to check before you fall in love with a name)

→ Choosing your business structure (sole trader, company, trust, partnership compared)

→ Registrations (ABN, business name, company, GST, in the right order)

→ Build your foundation (email, domain, website, Google profile, socials)

→ Protect your business (insurance, trademarks, privacy policy, T&Cs)

→ Money (bank accounts, accounting software, invoices, tax set-aside)

→ Before your first customer (the checklist most founders skip)

→ First year timeline (what to expect and when, month by month)

BONUS: The Final Checklist

✅ Interactive Startup Checklist: spreadsheet with dropdown status (Done / In Progress / To Do / Not Applicable), organised into 6 sections: Foundation, Registrations, Brand, Legal, Money, Before First Customer

📝 Business Name Brainstorm Worksheet: a structured worksheet to test name ideas against real questions (Can people spell it? Does it limit growth?) plus a full availability checklist covering ASIC, IP Australia, domain, Instagram, Facebook, TikTok, LinkedIn, and more

📅 Business Launch Timeline: from idea to first customer, broken into phases with status tracking

🗓 First Year Compliance Calendar: every BAS due date for 2025–26 and 2026–27, income tax deadlines, Payday Super from 1 July 2026, TPAR lodgement, ASIC annual review, and more. All in one place.

The things most startup guides forget and this kit doesn't:
→ Trademark availability is not the same as business name availability
→ Register your social handles before you announce the business name publicly
→ The right order to do registrations, getting this wrong creates real headaches
→ Which licences and permits might apply to your specific industry
→ Setting aside tax and GST from the very first payment you receive
→ Building a simple file structure for invoices, receipts, and contracts from day one
→ Planning what happens when the business grows and when to reconsider your structure

Who this is for:
Anyone starting a business in Australia”: sole traders, freelancers, online sellers, service businesses, or anyone who's been Googling "how to start a business in Australia" and getting overwhelmed by government websites that assume you already know the basics.

Format: Instant digital download. Includes one PDF (22-page guide) and one .xlsx spreadsheet (all four tools). Works in Excel and Google Sheets.

Please note: This kit is general information only, not legal, tax, or financial advice. Always confirm with the ATO, ASIC, a registered tax agent, or a lawyer before making decisions about your structure, registrations, or compliance obligations. Guide current as at July 2026.
Digital Product Notice: This is a digital download. No physical item will be shipped.
Refunds: Due to the nature of digital products, refunds are generally not available once a product has been downloaded, except where required under Australian Consumer Law. See our Refund Policy for details.

The Nuffy's Guide: Sole Trader or Company?
Sale Price: A$13.00 Original Price: A$19.00

One of the first real decisions you'll make as an Australian founder is also one of the most consequential and most confusing. Sole trader or company? Which one is right for you, right now?

Most guides either oversimplify it ("just get an ABN!") or drown you in legal jargon. This one doesn't. The Nuffy's Guide: Sole Trader or Company? walks you through the decision in plain English with a 6-question decision tree, a side-by-side comparison, and a full breakdown of what each path actually involves, from setup to record-keeping.

Written by an Australian founder who's walked this exact path, from registering an ABN as a sole trader to later setting up a Pty Ltd, this isn't theory. It's the stuff I wish someone had explained to me before I started.

What's inside:

✓ A 6-question decision tree to find your lean (sole trader vs company)

✓ Side-by-side comparison of liability, tax, admin, and credibility

✓ Full breakdown of what to set up and what records to keep for each path

✓ Real examples of who each structure tends to suit

✓ Personal Services Income (PSI) rules explained (the #1 thing that catches solo consultants out)

✓ Trusts as a third option, explained simply

✓ Current ASIC fees, GST thresholds, and where to check for updates

✓ A "moving from sole trader to company" section for when you're ready to scale

✓ Honest things people forget (insurance, contractor vs employee, name protection, and more)

Who this is for:
Anyone starting a business in Australia who isn't sure which structure to choose, sole traders thinking about incorporating, freelancers wondering if they need a company, or anyone who's been googling "sole trader vs pty ltd" at 11pm and still isn't sure.

Format: Instant digital PDF download, 11 pages, print-friendly

Please note: This guide is general information only, not legal, tax, or financial advice. Always confirm your decision with a registered tax agent, accountant, or lawyer before registering a business structure.
Digital Product Notice: This is a digital download. No physical item will be shipped.
Refunds: Due to the nature of digital products, refunds are generally not available once a product has been downloaded, except where required under Australian Consumer Law. See our Refund Policy for details.

The Nuffy's Guide: GST & BAS Prep Guide
Sale Price: A$13.00 Original Price: A$19.00

GST and BAS are two of the most Googled topics by Australian small business owners and two of the most confusing. What is a BAS? Do you even need to lodge one? What goes where? What happens if you're late?

This guide answers all of it. In plain English. Without assuming you already know what G1, 1A, or 1B mean.

The Nuffy's Guide: GST & BAS Prep Guide is a 24-page guide written specifically for Australian sole traders, freelancers, contractors, and small business owners who are registered for GST, or thinking about registering, and want to actually understand what they're doing, rather than just guess and hope for the best.

What's inside:

✓ What GST is (taxable sales, GST-free, and input-taxed explained clearly)

✓ Do you need to register? (the $75,000 threshold, voluntary registration, pros and cons)

✓ What a BAS is and what actually goes on it (G1, 1A, 1B, PAYG explained in plain English)

✓ How often you lodge (quarterly, monthly, and annual cycles compared)

✓ Quarterly BAS due dates (including the online lodgement bonus)

✓ How to calculate your GST

✓ How to lodge (myGov, SBR software, BAS agent, or mail)

✓ What happens if you lodge or pay late (FTL penalties and GIC explained, including the 2025 change making GIC non-deductible)

✓ Records you need to keep and for how long

✓ Cash vs accrual accounting for GST and why it matters

✓ 7 ATO-backed transaction classification tables (what goes where on your BAS, sourced directly from the ATO's Simpler BAS GST Bookkeeping Guide)

✓ Common mistakes to avoid

✓ BONUS: 10-point BAS lodgement checklist to tick off before you submit every quarter

What makes this guide different:
Most GST guides explain the concept and stop there. This one goes further. The transaction classification tables alone tell you exactly where each type of sale or purchase goes on your BAS, from utility bills and motor vehicle registration to imports and mixed-use purchases. It's the practical reference most guides skip entirely.

Who this is for:
Sole traders, freelancers, and small business owners who are registered for GST (or about to register), preparing their own BAS, or wanting to understand what their accountant or BAS agent is actually doing on their behalf.

Format: Instant PDF download, 24 pages, print-friendly. Includes bonus BAS lodgement checklist.

Please note: This guide is general information only, not legal, tax, or financial advice. Always confirm details with the ATO (ato.gov.au), a registered tax agent, or BAS agent before acting on anything in this guide. Guide current as at July 2026.
Digital Product Notice: This is a digital download. No physical item will be shipped.
Refunds: Due to the nature of digital products, refunds are generally not available once a product has been downloaded, except where required under Australian Consumer Law. See our Refund Policy for details.

How it works

A person wearing a koala costume is sitting at a desk, holding a pen, and presenting a laptop screen displaying guides titled "The Nuffy's Guide" on Australian business topics. The desk has a mug labeled "NUFFY," a notebook, and a calculator. In the background, sticky notes on the wall list "Email," "Files," and "Password," each with check marks.

01.
Choose your guide

Find the topic you need help with.

A stuffed duck wearing black gloves and a business shirt sitting at a desk with a laptop, notebook, keychain, mug, calculator, and writing tools, in an office setting with sticky notes on the wall that say 'Email', 'Files', and 'Passwords'.

02.
Learn at your own pace

A plush duck holding a small green umbrella sits at a cluttered office desk with various items such as a coffee mug labeled "NUFFY", a calculator, a notepad, a laptop, and refill plants. Behind, there are sticky notes, a small chalkboard with "YOUR BRAND" written on it, and folders labeled "RECORDS" with categories like invoices and receipts. The desk appears to be organized for business or accounting purposes.

Step-by-step explanations, practical examples and checklists.

03.
Take action

Spend less time Googling and more time building your business.

Your Questions, Answered

A plush toy dog with big black eyes and a black nose, surrounded by black question marks.